Why Sell Art Cards To Promote Your Art – why they are essential and how to sell them efficiently
So why sell art cards in your online art or photography business? Do you put your art or photographs onto greeting cards or art cards? Have you experimented with it but decided that it is too much effort for too little profit? Are you worried that people will buy your cards instead of your prints to save money and then frame them? I hear concerns like this all the time. If you are not already putting your work onto cards already you really should be thinking about it. If you do it correctly you will really reap the benefits not just in profit but in getting your work out to a much bigger audience.
Yes you will get some who buy them and frame them. Most of those people would not have bought a print anyway. Your prints are likely bigger and of much better quality. It is better to have a small sale like this occasionally than miss out altogether on this opportunity.
Free Art Business Advertising
So why sell art cards then? Well the back of every greeting card you produce is a free advert for your business. Use it well and you will be advertising to a much bigger audience. Customers who purchase the card from you will be paying for that advert rather than you! It’s a win win situation. If nothing else include your name and website address on the back of the card. If the recipient likes the image on the card and wants to find out more about you make it easy for them. Your website can point them to other areas such as Instagram, Facebook, email, Etsy and so on.
Try to be a little more creative though – make the back of the card appealing. Add your logo, maybe a graphic connected with the card. Include a bit of information about you as the artist or photographer. Display a relevant quote or small detail about the inspiration of the work. Anything you add here adds value to the card. It creates more interest for the recipient to get in touch with you and become a customer themselves.
Why Sell Art Cards To Trade?
So why sell art cards to trade? Trade will buy a lot of cards from you. Unlike large prints or canvas they are small value items and therefore they will readily pay for them up front. They do not expect sale or return on them and they will buy them in larger volumes due to the low cost. Make it easy for trade by only offering them your best selling cards that you know they will sell quickly. Create minimum order quantities to make it worth your while.
Trade will take a large discount (often 50%) so this doesn’t leave a lot of profit in single cards for you. Create packs of 5 or packs of 6 identical cards for trade. Encourage them to order a pack of each design rather than a single card of each design. That way if they order a dozen designs or more you are looking at 60 or 70 cards minimum. This will boost your margin processing that order, however, remember the advert on the back!
This trade customer may now sell these cards to 60 or 70 of their customers. Their customers will get to hear about you and several may become your customer too. They will then send the cards to other people who could also become direct customers. Hopefully they will reorder every few months and sell to even more new customers. It is worth processing every trade order for cards with minimum profit just to advertise in this way as the customers it attracts might be future direct card purchasers but they might also buy much bigger work from you too!
Why Sell Art Cards In Multipacks?
Why just sell art cards singularly when you can sell them in multipacks too? I often hear people get fed up (and understandably so) with single card orders online. Lets face it a card might retail for £2.50. You then have to locate the card, pack it, print an order receipt off. Then you print your postage stamp or queue at the post office to get one. You walk to the post office or post box and for what – a profit of £1.75 perhaps? Well below minimum wage for the effort involved!