Laying Foundations For A Successful Online Art Business

Creating a strong online presence that creates a successful online art business doesn’t start by sitting down at a computer and creating a website or online shop. Much more is needed before but is so often overlooked.

My Laying The Foundations Starting An Online Art Business course is designed to get you to take a closer look at yourself and your online business ideas, a closer look at your customers and how they will perceive you. It will get you to adjust things so that the two resonate more closely and then look at what your competitors have already done before you so that you can learn from them as you lay strong foundations that will resonate and are tried and tested saving you time, effort and lots of unnecessary mistakes.


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Are you interested in making a business selling art online? Do you want your online art business to be successful and grow year on year? If you do you shouldn't rush straight into building a website or listing your business on an online art selling platform from the outset. You need to build some firm foundations first. Do that and everything afterwards will be so much easier and work far more effectively.

This course is designed to help you lay the foundations for making a business selling art online. It is aimed at artists, makers and photographers about to create a new website or online presence or those who already have a presence and want to take a step back and reanalyse what they do and what customers want so that they can structure their online business so that it resonates better with their customers which will ultimately lead to improved sales.

The course will not only dig deep into making you think about how you perceive your business it will show you useful techniques that you can employ to get much more feedback from your customers and show you techniques to explore the wealth of competitor information available online that can help you to avoid reinventing the wheel and therefore grow your online business much quicker. Lessons include

Who Are You and What Do You Do?

  • choosing the right name for your art business
  • describing what you do
  • identifying and using your unique selling points
  • the importance of testing your products

Who Is Your Ideal Art Customer?

  • identifying ideal customer groups and types
  • where and how to find your ideal customers
  • identifying what you know about your customers already
  • what then to ask your customers and how
  • confirming your results and reviewing

How To Learn From Others Quickly Rather Than Reinventing The Wheel Slowly

  • identify and analyse some familiar competitors
  • identify and analyse some unfamiliar competitors
  • identify and analyse competitors on 3rd party platforms
  • how and why to collaborate
  • confirming your results and reviewing

This online course is recommended before taking my how to make an artist website, SEO for artists, how to build an artist email list and social media for artists courses.

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Scheduled, On Demand


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