How To Sell Art On Etsy

“In this review I will take you from a place of uncertainty where you are wondering why people are not visiting or purchasing in sufficient numbers in your Etsy shop and not knowing what to do about it to a place where you can understand those reasons. I will help you to find and overcome them. I will show you how to put measurements in place that will help you understand your progress and focus your attention better on what you need to work on. Let me show you how to sell art on Etsy better – often much better!”

My review starts by collecting some important performance metrics or statistics about your Etsy shop. These figures quickly tell me information about where we need to focus. Is it on bringing new visitors or is it on improving the experience once they arrive or maybe both? I will identify figures you need to start tracking yourself and show you where you can find them.

For every 100 visitors if you get 1 sale you are doing well. Get 2 sales then you are doing very well. But what if the sale is simply a card or low value item? Imagine how many sales and therefore visitors you need to create a sustainable income? The good news, however, is that simple tweaks to titles, descriptions, keywords and attributes are often all that are necessary to increase visitors 100 fold. I will show you how to you can achieve this.

First you need to increase the numbers of visitors to your Etsy shop. Next we need to look at the experience that they have when they get there and whether it is sufficient to get them to stay. If they stay will they purchase either the product that brought them in or another product? We will look at how you can monitor this and how you can improve it with your descriptions, photography and shop layout.

You will not be the first and you will not be be the last person doing what you are doing in Etsy. Some people do it really well already and some very badly indeed! Etsy like a lot of things online, is so transparent. I will show you how to identify competitors that are doing well and then how to analyse how they are achieving that so that you can employ similar tactics in your own shop.

Customers are amazed when I show them what information is available from 3rd party software tools. I will introduce you to an affordable tool that we will use during the review. We will use it to analyse your own shop and then to extract incredible information from your competitors shops. You can even track your competitors as you move forward so that you can spot what is working well for them in the future!

Although I will show you how to sell art on Etsy better, your Etsy shop is part of something much bigger. In the final part of my review I will explain how you can position it better in your whole online art marketing strategy. We will briefly look at the pros and cons of rented platforms like Etsy. Then we will look at owned platforms like your website and mailing list. Finally we will discuss how they can all be positioned to work harder together.

How Will Your Etsy Shop Review Be Delivered?

Once ordered I will notify you within 48 hours when the review will can take place. The review will take place within 1-2 weeks of the order date. I will book a mutually convenient time to have a Zoom call with you. I will share my computer screen with you during our session. Prior to our session I will review your Etsy shop as detailed above and then present my findings to you in our Zoom session.

I will show you examples within your own Etsy shop as well as examples in other shops. You will be presented with a number of improvements you can make to your shop along with metrics you should start measuring to track how effective your improvements are. Following our Zoom session I will complete a written report summarising everything we covered which will be emailed to you in PDF format.