How To Run An Instagram Giveaway To Increase Your Following
You have probably seen many other Instagram accounts running ‘giveaways’ but how successful are they? Well if you run them well, have sufficient audience and can engage your audience with them the answer is very! People wouldn’t keep running them if they were not working for them. If you analyse many successful Instagram accounts in your sector (say 30k followers and upwards) you will find that they run a giveaway every 3-6 months as part of a very successful growth strategy. If you work back through their older posts you will see that giveaways have had a lot to do with their success. I know I have checked!
But don’t be put off by tacky giveaways. These are often set up badly on smaller accounts that don’t do as well or attract the wrong audience. Don’t let them cloud your judgement on this really effective growth tool! Follow my plan here and I will show you how to run one well and enjoy 10-15% typical growth each time. Make your social media effort work so much harder for you with a giveaway.
This is the first of a sequence of posts that will walk you through how to run a really successful Instagram Giveaway.
What Is An Instagram Giveway & How Does It Help?
A giveaway is an opportunity for you to engage with your Instagram audience and grow it by increasing the visibility of your posts through engagement. As you have probably realised by now the Instagram algorithm naturally exposes your posts to a wider audience based on the number of likes and comments it gets (engagement) especially within the first 2 hours of posting!
A giveaway is designed to make people want to like your post and comment on it as well as mention it to their friends who hopefully will then also like it and comment on it and in doing so mention it to their friends etc. You oil the wheels of the Instagram algorithm so it shows your post more but also get your followers and people who see it to recommend it to their friends and followers too!
Why Do People Like, Comment and Mention Your Post?
People like, comment on and mention your giveaway post because you are giving something away that they want to win for free. All they have to do to do that is click a few buttons. You are making it part of the rules that they like, comment and mention to their friends to enter. In doing that simple task, however, they bring many more potential customers to your account. These people have probably never heard of you before. Ultimately may stay with you and go on to purchase from you whether they win your giveaway or not.
So When Should You Run A Giveaway
You should run a giveaway 3 or 4 times a year as a regular marketing process. There are, however, times when it will prove more effective and that is usually before other events. You should run one at the start of your Christmas marketing so that you increase your following at the start of the Christmas build up. This way that marketing goes further on the back of your giveaway. You should also run one before you run a big sale or other marketing efforts. This helps to get more attention in the build up to that process.
How Big A Difference Will A Giveaway Make?
That depends on how well you run it and how big your account is already. It also depend on how engaged your followers are. Think of it as an opportunity for percentage growth. If you have 10 followers already and you get 10% growth for example that’s an extra follower. That is hardly worth the effort at all – there are much easier ways to get 10 more followers never mind 1. If you have 100 followers again for an extra 10 it might not be worth it. Once you have 1k followers, however, it starts to become a game changer. You can add another 100 followers within a week! Reach 10k followers and the same efforts might achieve 1000 extra followers in a week.
The percentage will vary depending on your efforts and audience. Wait for a reasonable following to do this or link up with another account that has a reasonable following. If not you might be disappointed. Once you have a sufficient size audience it really helps to grow it much faster.
So How Do You Run An Instagram Giveaway?
Over my next few posts I will explain some guidelines for running giveaways and explain step by step how to run one effectively.
Have you ever run a giveaway or entered one? How did it go?