Free Art Marketing Advice
Welcome to my free art marketing advice blog full of free tips and tricks to help your get your art, craft or photography business online and get your work seen and sold. Please comment if you find this advice useful and share links with others. To take things further checkout my art marketing online courses and join my mailing list for even more content.
153 – Last Minute Christmas Art Marketing
Have you stopped prematurely now that your last order dates are here or are there still more opportunities on the table with your last minute Christmas art marketing?
152 – Last Order Dates For Christmas
Why Are Last Order Dates Important? Are you clearly advertising your last order dates for Christmas? If you have been doing this for a while you might have noticed that things can get slightly chaotic at this time of year. Many report 80% or more of their annual sales...
151 – Create An Art Calendar
Create an art calendar in the Christmas holiday season to help promote you and your work all year around.
150 – Art Business Supply Issues
Pandemic, Brexit, driver shortages, Christmas rush – how will it all affect your art business supplies this year and preparation for Christmas this year.
149 – Why Clean Your Mailing List?
Why clean your mailing list? How removing email addresses from your email list can help more emails to actually get through.
148 – Why Use Instagram Notifications
What are Instagram notifications and why should you use them on accounts you follow and encourage your own followers to use them on yours?
147 – What Do Your Customers Really Want?
What do your customers really want? Why customer research is so important to help you to build a thriving art business that grows year on year
146 – Mailing List Vs Social Media
Mailing lists vs social media. Where should you be focusing? Does size matter and does it lead to good or bad decisions?
145 – Video Killed The Radio Star (Part 2)
The sequel to Video Killed The Radio star. Now that you are convinced of the need for video in your online business here is some practical advice of where and how to do it
144 – Video Killed The Radio Star (Part 1)
Why has video become so important lately to sell art, craft and photography online and why should you be embracing it?
143 – Art Marketing Tools And Resources
A selection of tried and tested resources to help you build your online art business and run it more effectively
142 – Planning Social Media Giveaways
Why planning social media giveaways should be part of your growth planning for both your social media and mailing list
141 – Repeat Art Customers
How To Get Repeat Art Customers - why it's important and one way to do it Generating repeat art customers is essential to creating a strong, sustainable business that grows year on year. Here are a few little tricks that not only generate more sales on the back of...
140 – Art Business Goal Planning
Art business goal planning. The what, when and how behind how to achieve your business goals
139 – Art Business Annual Review
The best time to conduct your art business annual review is at the end of the year. But what does it involve and how do you do it so that you start next year stronger?
138 – Are You Missing Last Minute Christmas Touches?
Are you missing any last minute Christmas touches before you have that well earned rest?
137 – Why Send A 2nd Art Business Christmas Newsletter?
Why you should send a 2nd Christmas newsletter. When to send it and what to mention.
136 – Why Use Instagram Live?
Why use Instagram Live? What is all the fuss about and why will it help grow your art, craft or photography business?
135 – Using Black Friday To Sell More Art
What is Black Friday and how can you use it to sell more art even without discounting
New Art Marketing Website
My new Simple Art Marketing website went live today. I hope you like it and find it useful?
134 – Why Has Instagram Engagement Dropped Recently?
Why has your Instagram engagement dropped recently? Let me try to explain why and what you can do about it
133 – Currency Rounding In Etsy
What is Etsy’s new feature for rounding International currencies and why should you use it?
132 – Why Open A Redbubble Shop
What is a Redbubble shop and should you consider opening one to sell more of your art?
131 – Using Preorders In Your Art Business
Why should you consider preorders in the 4th quarter to raise finance to purchase Christmas stock?
129 – Why Does Instagram Exist?
Why does Instagram exist? What is its business aim and how does understanding that help you to use it to your advantage?
127 – Why Sell Art Cards To Promote Your Art?
Why sell art cards to promote your art? How to use this powerful marketing tool effectively in your art, craft or photography business.
99 – Why Use Free Delivery?
Why should you be using free delivery in your home market and how to do it without losing money.
92 – Art Business Time Management
Art business time management. How to find the time you when don’t think your have any using a business planner.
78 – Instagram Social Media Giveaway Final Push
Do what most people don’t do at the end of your social media giveaway and generate even more opportunities for growth and sales
77 – Instagram Art Giveaway Winner
How to close your Instagram art giveaway, choose and announce a random winner
76 – Keeping Up Instagram Giveaway Momentum
How to keep the momentum going when running an Instagram giveaway to gain maximum exposure
75 – Main Instagram Giveaway Post
Posting your main Instagram giveaway post and images, copy and rules you should include to make it work well for you.
74 – Instagram Giveaway Anticipation
Why it is important to create some anticipation before running your Instagram giveaway in order to make it work much harder for you.
73 – Announcing An Instagram Giveaway
How to announce an Instagram Giveaway in a series of carefully crafted social posts, newsletters and blogs to gain maximum exposure.
72 – Instagram Giveaway Guidelines
Instagram giveaway guidelines – what considerations should you have as you design your giveaway to make it successful and to avoid breaking any rules
71 – How To Run An Instagram Giveaway
How to run an Instagram Giveaway, how it works and why it is such an effective Instagram growth tool
65 – Christmas Begins In August
Why does Christmas begin in August for artists, makers and photographers?
56 – Where To Sell Art Online In 2021
A brief look at some of the top places to sell your art, craft and photography online in 2021
38 – Generating Instagram Engagement With New Likes & Follows
Why is it important to increase Instagram engagement through talking to new likes and follows on your account?
18 – How To Get More Mailing List Subscribers
How To Get More Mailing List Subscribers - Prize Draw & Order Discounts In 15 - Do I Need A Mailing List For My Art Business I talked about how important your emailing list is and how smaller numbers are as valuable as some of the larger numbers you...
15 – Do I Need A Mailing List For My Art Business?
Why is it essential to have a mailing list at the core of your online art, craft or photography business?
10 – 1st Art Website Homepage Design Essentials
A few simple art website homepage design essentials you should consider when designing your first art website.
9 – Create Your First Art Website
Create your 1st website. What do you need to get started? What are the options?
8 – Choose A Domain Name For Your Art Business
What is a domain name and how do you choose one and register it for your art business?
7 – Create Your Art Business Branding
Why is branding important for your online art business and what does it involve?
6 – Create a Logo For Your Art Business
Do you need to create a logo for your art business? Why do you need one? What to consider and more.
5 – Do You Need To Rethink Your Art Business?
Is it time to rethink your art business? Its important to step back and reassess what you did before regularly as you move forward.
4 – Who Does What You Do In Your Art Business Already?
Who else does what you do in your art business? Find other art, craft and photograpy businesses similar to yours online and learn from them
3 – What Are Your Unique Selling Points (USPs)?
What are your unique selling points (USPs) and why is it important to identify them early on?
2 – Define What You Do
Why it is important to define what you do clearly early on when describing your business
1 – Choose A Name For Your Art Business
Choosing a name for your art, craft or photography business can be confusing. Here are some things to consider.
The 100 Day Project
An introduction to my 100 day project and how I used this project to help me focus on starting to document my knowledge of art, craft and photography online marketing
153 – Last Minute Christmas Art Marketing
Is That It - Are We Done? A couple of years ago I did a post around this time titled 'Is That It - Are We Done?'. The idea was that at this point most of you will either be on your Christmas last orders date or beyond it. At that point do you stop taking orders and...
152 – Last Order Dates For Christmas
Why Are Last Order Dates Important? Are you clearly advertising your last order dates for Christmas? If you have been doing this for a while you might have noticed that things can get slightly chaotic at this time of year. Many report 80% or more of their annual sales...
151 – Create An Art Calendar
Why Produce An Art Calendar? As we get nearer to Christmas you have probably notice lots more calendars for sale. They come in all shapes and sizes and you can find them everywhere - online, at fairs and exhibitions, in shops and galleries. You probably buy one for...
150 – Art Business Supply Issues
Art Business Supply Issues 4th Quarter So we have all seen the news recently. As we continue to ride the pandemic and hurtle towards Christmas it isn't all going to be plain sailing. We had fuel shortages here in the UK recently. This wasn't because fuel was scarce...
149 – Why Clean Your Mailing List?
Why Clean Your Email List? So you have seen the light and realised that you need a mailing list to grow a thriving online art, craft or photography business but why clean your mailing list routinely and what does that actually involve? Your mailing list is an...
148 – Why Use Instagram Notifications
Instagram notifications - what they are and how to use them Why use Instagram notifications? Well you might have heard me say in the past that Instagram restricts or filters content that followers see. You might have heard me say that on average each piece of content...
147 – What Do Your Customers Really Want?
What Do You Do? Let's take a step back before discussing the importance of customer research. Before discussing what your customers really want - what do you do? When you setup your online business, hopefully you put careful thought into what you do. You think about...
146 – Mailing List Vs Social Media
Mailing List Vs Social Media - Does Size Matter? Are you questioning mailing list vs social media in your art business? Does size really matter? Is size influencing your decision about the effort you put into these 2 resources within your online business? Are you...
145 – Video Killed The Radio Star (Part 2)
Where To Use Video On Your Website Hopefully I have convinced you in 144 - Video Killed The Radio Star (Part 1) of the power of using video to sell more art. Put your thoughts of 'how' and 'overcoming that fear' on hold for a short while and just think 'where' using...
144 – Video Killed The Radio Star (Part 1)
Why Is Video Important? Who remembers Buggles and 'Video Killed The Radio Star' back in 1979? It has been played so often since then too though! I had a brief exchange with a client this week and the song was mentioned. We were chatting about 'why is video important...
143 – Art Marketing Tools And Resources
Useful Tools and Resources For Marketing Your Art Before discussing art marketing tools and resources think about how in any business you need tools and resources. Without these it would take you a lot longer to do what you, if you could do it at all. To do your job...
142 – Planning Social Media Giveaways
Why Should Planning Social Media Giveaways Be On Your Radar This Year? 2020 has of course been quite an unusual year for everyone and hopefully you have recently reviewed your previous year. If not you might want to take a look at 139 - Art Business Annual Review....
141 – Repeat Art Customers
How To Get Repeat Art Customers - why it's important and one way to do it Generating repeat art customers is essential to creating a strong, sustainable business that grows year on year. Here are a few little tricks that not only generate more sales on the back of...
140 – Art Business Goal Planning
Art Business Goal Planning - What, When and How In my last post I talked about your Art Business Annual Review, now it is time for art business goal planning! It's an ideal time at this time of year. It is often quiet and a good time to reflect on the last 12 months....
139 – Art Business Annual Review
Art Business Annual Review – time to review your year before planning for the next – but how? So the Christmas rush is over, hopefully you have had time to slow down and relax? You probably need a bit longer still I am sure. But as the year closes you need to start...
138 – Are You Missing Last Minute Christmas Touches?
Are You Missing Last Minute Christmas Touches? Yesterday in amongst all the Covid chaos as the rest of the world shut its borders to the UK, it was the last posting date for orders within the UK. But are you missing any of the last minute Christmas touches? Maybe by...
137 – Why Send A 2nd Art Business Christmas Newsletter?
Why Send A 2nd Art Business Christmas Newsletter? So you sent your 1st Christmas newsletter a few weeks back all being well. You have been rushed off your feet with Christmas orders like my partner Lucy Gell has hopefully so why send a 2nd art business Christmas...
136 – Why Use Instagram Live?
136 Why Use Instagram Live? What is Instagram Live and why use Instagram Live in your art business? You have probably heard of Instagram Live and maybe even watched the odd Instagram Live. Why should you be using it to promote your art, craft and photography? Well...
135 – Using Black Friday To Sell More Art
(Updated 24/11/2021). Black Friday is coming but how can you be using Black Friday to sell more art? Black Friday week is already here if you use Amazon but what is it? Is it all overseas marketing hype and do you really need to be a part of it? These are some of the...
New Art Marketing Website
New Art Marketing Website As many readers of my blog will have realised I have traded as Instinctive Systems since 1991. Today I launched my new art marketing website simpleartmarketing.co.uk. I rebranded and started trading as Simple Art Marketing earlier this year....
I hope you find my free art marketing advice useful. If you do please comment on the posts and share with others you think might find them useful. To take things to a deeper level checkout one of my online art marketing courses.