2 – Define What You Do

define what you do in your business

Day 2 of #100daysmarketingcreatives – Define What You Do In Your Art Business

This may sound like stating the obvious but clearly defining what you do both helps you to stay focused but also quickly informs your customers what you do before they decide to invest more of their time looking at defining what you to in your art business. Can you define that in a single line though and make it interesting? You might have heard the term ‘tag line‘ used by marketers. Sometimes this can be used to great effect and can be even more memorable than a business name. Look at Apple with ‘Think Different‘, BMW and ‘Designed for driving pleasure‘. How many banks were there in the UK in the 1980’s, all doing very much the same thing but a bet most people remember the phrase ‘the listening bank‘ used so effectively by The Midland Bank in a lot of their advertising material, constantly used beside their name.

Come up with a single line that defines you and what you do that you can use beside your name as much as possible. Again short, snappy and memorable are great if you can. Identify something unique about you? Something your customers love about you or want from you? What makes you stand out. When we start looking at websites later it will be the first thing people see after your business name and perhaps an image or 2 of your products so make it count.

Some examples

What do you do? Have you got a tag line yet?

If you found this information useful please help me by sharing it with friends and colleagues on social media using the buttons above. Join my mailing list for exclusive content such as my 20 Best Ways To Grow Your Art Following Guide and other special offers as well as to access discounts and promotions I may be running on my online art marketing courses.


Submit a Comment

Your email address will not be published. Required fields are marked *

If you find this free advice useful, please return the favour by commenting, following me on Instagram or Facebook liking my posts and mentioning me to others using the links at the left on desktop or share link at the bottom of mobile!

Subscribe To Weekly Updates

Sign up to receive weekly blog updates and other EXCLUSIVE content, special offers and promotions and a FREE PDF guide '20 BEST WAYS TO GROW YOUR ART FOLLOWING'.


You have Successfully Subscribed!

Pin It on Pinterest

Share This

Will you share this?

These blog posts take a lot of time and effort to prepare. If you benefitted from a post will you help support me by sharing it with others?