2 – Define What You Do

define what you do in your business

Day 2 of #100daysmarketingcreatives – Define What You Do In Your Art Business

This may sound like stating the obvious but clearly defining what you do both helps you to stay focused but also quickly informs your customers what you do before they decide to invest more of their time looking at defining what you to in your art business. Can you define that in a single line though and make it interesting? You might have heard the term ‘tag line‘ used by marketers. Sometimes this can be used to great effect and can be even more memorable than a business name. Look at Apple with ‘Think Different‘, BMW and ‘Designed for driving pleasure‘. How many banks were there in the UK in the 1980’s, all doing very much the same thing but a bet most people remember the phrase ‘the listening bank‘ used so effectively by The Midland Bank in a lot of their advertising material, constantly used beside their name.

Come up with a single line that defines you and what you do that you can use beside your name as much as possible. Again short, snappy and memorable are great if you can. Identify something unique about you? Something your customers love about you or want from you? What makes you stand out. When we start looking at websites later it will be the first thing people see after your business name and perhaps an image or 2 of your products so make it count.

Some examples

What do you do? Have you got a tag line yet?

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