Welcome to my Simple Art, Craft & Photography Marketing Online course. Please watch my welcome video and I will tell you a little bit about what you should expect as you go through my course.
1. Who are you and what do you do?
You know what you do but when did you last step back and really analyse what you do, clearly define it, make sure that you are on the right path? Or maybe you are starting out? You have a vague idea where you are going but how clear is it, should you really be proceeding until it is clearer?
You might have heard people talk about defining an ICA (ideal customer avatar). They will tell you it is important to create one so that you know who your ideal customer is and what they really look like. Knowing that information is really important because when you present yourself online and are addressing your customers, if you have your ICA in mind it will feel to them that you are addressing them personally which will really speak to them more clearly and help to build stronger relationships with them.