An Artist Marketing Formula

Are you an artist, maker or photographer and looking for an artist marketing formula? Well if you are looking for a quick solution I have some bad news – it takes 3-5 years to create a successful sustainable online art business that grows year on year with a lot of hard work along the way!

The good news, however, is that it has literally taken me much much longer to gain all the knowledge to help you achieve that and I have packaged it into an artist marketing formula that you can digest and work through at your own pace right now.

artist marketing formula

I am not an artist that is trying to teach you IT, or an IT professional with no experience of your industry. Let me give you a little introduction to my background and how Simple Art Marketing came about.

Paul Herschell

Paul Herschell - Simple Art Marketing

I began working in IT in 1985 and completed a BSc in Applied Computing in 1989. In 1991 I started my business ‘Instinctive Systems’ which now trades as Simple Art Marketing. Initially I developed IT systems for corporate clients then in 1996 I developed my own computer software which has been used by dozens of small businesses.

Throughout my career my main focus has been to help customers streamline their processes using technology. I have created dramatic cost savings as well as helped them to grow.

I like to design things that are easy to use and liaise with clients in a way that they can understand. This has always been a strength and primary design aim. I like to cut through the overwhelming technical jargon – hence my initial business name ‘Instinctive Systems’.

Although I have worked with many organisations, big and small, in many sectors I particularly like working with the smaller business. I like to work on a personal level where I can make big differences quickly.

Lucy Gell Artist Printmaker Illustrator

Lucy Gell - Simple Art Marketing

Since 2015 I have been heavily involved in the business of my printmaker and illustrator partner Lucy Gell. Initially I designed a website, website shop, Etsy shop and mailing list for Lucy. Since then I have been highly influential in Lucy’s online social media marketing and stockist and workshop development.

Working with Lucy has allowed me to combine my own IT skills with a knowledge of the artist and maker creative world. As a result my services have been used by a number of creatives including artists, printmakers, photographers, jewellers, potters, leather crafters and more.

Lucy works closely with me sharing knowledge of the art world and often helping me with her art and design skills. She continues to be a guinea pig for all my new ideas, has made over 2000 online sales to date and has still to implement many of the ideas I teach (when she gets some time off packing orders)!

Simple Art Marketing

Simple Art Marketing

I began to document my knowledge in this field in 2019 in a free art marketing advice blog. I have been working 1:1 with clients helping them to market their work online for several years now and designing websites for several.

More recently I created my new online course ‘Simple Art Marketing Academy‘. Launched in May 2021 the course teaches an artist marketing formula to start marketing online and create a strong online presence. In May 2022 I broke the larger course down into 5 smaller how to sell art online courses and will be introducing more art marketing courses soon.

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