An Artist Marketing Formula

artist marketing formula

Are you an artist, maker or photographer looking for an artist marketing formula? If you are looking for a quick solution I have bad news – it takes 3-5 years to create a successful sustainable online art business that grows year on year! The good news, however, is that it has taken me much longer to gain all the knowledge to help you achieve that and I have packaged it into an artist marketing formula that you can work through at your own pace right now.

I am not an artist that is trying to teach you IT, or an IT professional with no experience of the art industry. Let me tell you about my background and how Simple Art Marketing came about.

Paul Herschell

Paul Herschell - Simple Art Marketing

I have been working in IT since 1985. In 1991 I became self employed initially developing IT systems for corporate clients. Later in 1996 I developed my own software which has been used by dozens of small businesses.

Throughout my career I have helped customers streamline their processes using technology. I have created dramatic cost savings as well as helped them to grow. I like to design things that are easy to use. Liaising with clients in a way that they can understand is important to me. This has always been a strength and primary design aim. I like to cut through the overwhelming technical jargon.

Although I have worked with many organisations, big and small, I prefer working with the smaller business. I like to work on a personal level where I can make big differences quickly.

Lucy Gell Printmaker & Illustrator

Lucy Gell - Simple Art Marketing

Since 2015 I have been helping my printmaker and illustrator partner Lucy Gell grow her small art business. Initially I designed a websitewebsite shopEtsy shop and mailing list. Since then I have been highly influential in Lucy’s online marketing. I have helped with social media marketing and workshop development. Working with Lucy has allowed me to gain great insight into the artist and maker world. My services have since been used by a number of creatives including artists, printmakers and creators from various disciplines.


Lucy works closely with me sharing knowledge of the art world. She often helps me with her art and design skills in my business. She continues to be a guinea pig for all my new ideas. As of spring 2023 she has made over 1100 website sales and 1500 Etsy sales with my support. She has still to implement many of the ideas I teach (when she gets some time off packing orders)!

Simple Art Marketing

I began to document my knowledge in this field in 2019 in a free art marketing advice blog. I have been working 1:1 with clients helping them to market their work online for several years now and designing websites for several.

More recently I created my new online course ‘Simple Art Marketing Academy‘. Launched in May 2021 the course teaches an artist marketing formula to start marketing online and create a strong online presence. In 2022 I broke the larger course down into 5 smaller how to sell art online courses and will be introducing more art marketing courses soon. I also have a number of art business marketing services for a more personal approach.

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