Art Marketing Consultancy
Don’t know where to start? Overwhelmed by the technology? Wondering what tools you need to use or what you should be focusing on? Need help with a specific problem? Why not join me for a 1:1 consultancy hour using Zoom?
My 1:1 Consultancy Hour Promise
“The internet has a wealth of information available to help you but sometimes it can feel overwhelming and it just helps to speak to someone. Let me know what you want to look at so that I can do some background research before we chat. Distance is no object. We can have a face to face chat over Zoom and we can share each others screens as if we were sat together. Let me help you with your problem, break it down into manageable steps and set you off again in the right direction whether you are struggling with your website, Etsy shop, mailing list, social media or just general marketing strategy.”
“Like so many artists and designer makers, this year (2020) has made me have to look at operating my business in a different way. I had a non e-commerce website and an Etsy shop that I had never used.
It was really important to establish a strong online presence. Starting to populate my shop I soon realised that it was not as easy as I first thought. There are lots of ‘hidden’ administration choices and costs that you are unaware of if you are unsure how to navigate and use the system.
Paul came highly recommended to me as an expert in the field of online marketing and website building and analysis.
After a couple of phone conversations and a remote tutorial he had answered all my queries and produced a detailed report which analyses all areas of my online shop. He set short term tasks that made a dramatic change in traffic to my site and some longer term objectives to ensure continued sales growth.
Paul has a wealth of knowledge he is approachable, patient and no question is to small, his attention to detail is finite. I would highly recommend working with Paul.
Do you have a website? Is it not performing as you want it to? Do you want to work out what is going wrong and what you can improve? Lets have a look through your website together and discuss where you can make improvements to make things work better for you.
“I would certainly recommend working with Paul – he is an expert in his field.
The whole process from start to finish has been smooth. His attention to detail is excellent and he has a good understanding of what artists want.
Through a series of discussions and remote sessions we arrived at exactly what I wanted and he has guided me through using the platform myself so that I can add and update things and it is really easy to use. Really delighted with the results and now my husband wants Paul to create a new website for his business!”
Are you struggling to grow your mailing list and generate repeat business from your customers? Why not use the hour to walk through your processes and see how we can get more people onto your mailing list and get your newsletters to work harder for you so that you can increase your repeat business.
Are you burning yourself out on your social media and struggling to get anywhere? Why not spend the hour looking at what you doing to see if we can find ways to make your efforts go much further for you.
General Business Planning
What is it that makes a strong, sustainable online art, craft or photography business that grows year on year? You might not be ready to look at specific issues you might want to spend the hour stepping back and looking at the bigger picture and outlining what it is that you need to put in place to develop your online business.
“Before I met Paul I had a functional, somewhat clunky website, I had a lot of pages and navigation wasn’t very straight forward. Paul completely redesigned my website, he has endless patience and is fantastic to work with, nothing is too much trouble. He is full of new and innovative ways of promoting my work. Since he’s been on board with my social media, Etsy and the website I have sold my work internationally and very regularly, my customer base has quadrupled and business is good as my audience is so much bigger! I can highly recommend Paul if you are a maker who needs to sell online and increase their online presence.”
How Will Your 1:1 Consultancy Be Delivered?
Once you order your session I will notify you within 48 hours when your session can take place. This will be arranged at a mutually convenient time usually within the next 7 days. I might email you for some background information such as the URL of your website, Etsy shop, social media account etc but if you can provide as much information ahead of time that will help to get the most out of our session.
Our session will be conducted using Zoom software and you will need to download this to your computer if you are not already using it. Once we agree a date and time by email I will send you a link to the session by email which you can use to connect at that time. During the session you will be able to share your screen with me or me with you so that we can work on things together. At the end of the session further time can be booked if necessary.