Announcing An Instagram Giveaway To Get Maximum Exposure
Over my last couple of posts I have explained about running a social media giveaway. Now you know the basics, how do you go about it? How do you now go about announcing an Instagram Giveaway so that you get enough eyes on it before it is all over and done?
The giveaway is a short term thing. You need it to run for only a few days in order to capture people’s interest but long enough that people get to hear about it and enter. I recommend a few days. Maybe start with 7 days but experiment with future ones that are shorter still?
As you have probably realised now, for some time Facebook have restricted which posts people see otherwise why would people pay to advertise on there? The same is happening on Instagram. The good news is you can still get seen organically (without paying). You just need to post more frequently and to generate good engagement with your posts. You can pay to make your giveaway go further but I will cover this advanced topic later in the project. Only pay to scale up something that is working well already. Paying to scale up something that isn’t is wasting your money!
The Instagram Giveaway Announcement Sequence
In order to make your giveaway work in such a small space of time, therefore, you need a series of carefully planned announcements in social media as well as your blog, newsletter, website, Etsy shop etc to tell people it is happening (I only recommend a single newsletter announcement to avoid unsubscribes although you should add the results in your next planned newsletter). In social media I recommend at least the following posts
- post to say that you are running a giveaway soon (create anticipation)
- next post to say when the giveaway will be begin (announcement)
- then post to announce the giveaway along with all your rules (the main post)
- post to remind people that it is the last chance to enter the giveaway (last chance)
- then post to announce the winner (result)
- finally post again with a testimonial and photograph of the winner if possible
That’s 6 posts which can all potentially have a different set of 30 hashtags to find new followers from different areas. 4 attempts to lever an entry from your existing audience and then announce the winner and maybe point them to other things. You need compelling copy and compelling photos and carefully selected hashtags. Back this up with a newsletter and blog post announcement at the start and maybe another at the end to announce the winner.
I will cover each of these posts over the next few days with some real examples – stay tuned
Have I missed anything?