Art Marketing Made Easy

A step by step approach supporting your art, craft or photography business to develop a strong online presence; showing you the building blocks needed to grow your art business, cutting through the tech to explain everything in simple terms.

Paul Herschell Simple Art Marketing

Hi, I’m Paul and since 2015 I have been working with artists, makers and photographers like you helping them to market their work to a global audience whatever their budget and wherever they are on their journey.


Free blog with lots of free advice, tips and tricks to help you make your online presence stronger


Take things further with one of my affordable online courses where we can go much deeper


1:1 consultancy for anything from fixing a simple problem to building your online tools for you

Art Marketing Made Easy

For Artists, Makers & Photographers

easy art marketing online

Why I Am Different

I am not just a general website designer, a general social media or business consultant working with any business that needs help or a trainer that isn’t in touch with what is happening in the real world. I specialise in working with small businesses like yours in the art, craft and photography business.

My partner is a printmaker and I have been supporting her sell at shows, in galleries and online since 2015. I am incredibly close to what I do putting it in practice daily not just for clients but at home too and since starting my IT business in 1991 I have specialised in making the complexity so often found in IT simple and easy to understand for whoever I work with.

Some Recent Work

I recently completed work on a website development for Rachel Yallop, an internationally renowned calligrapher and lettering designer.

From My Clients

Don’t take my word for it. Here are a few kind words some of my clients have had to say about me, my products and my services.

I would certainly recommend working with Paul – he is an expert in his field. The whole process from start to finish has been smooth. His attention to detail is excellent and he has a good understanding of what artists want. Through a series of discussions and remote sessions we arrived at exactly what I wanted and he has guided me through using the platform myself so that I can add and update things and it is really easy to use. Really delighted with the results and now my husband wants Paul to create a new website for his business!

Pam Smart

Pam Smart Art

Working with Paul on our new website has been a pleasure. His thorough and diligent approach to the job has produced fantastic results. He also provided some great training that means we can run and maintain all aspects of our site. Paul is easy to work with and works hard to get the best results for his clients..”

Gillian Tomlinson

Spring Bank Arts

“Paul has a fine attention to detail, and researches the latest developments in marketing and web design to keep websites up to date. He is very patient, and is able to guide the less tech savvy through the pitfalls of website design and maintenance. I have learnt a lot through working with Paul!”

Clare Allan

Clare Allan Art

Before I met Paul I had a functional, somewhat clunky website, I had a lot of pages and navigation wasn’t very straight forward. Paul completely redesigned my website, he has endless patience and is fantastic to work with, nothing is too much trouble. He is full of new and innovative ways of promoting my work. Since he’s been on board with my social media, Etsy and the website I have sold my work internationally and very regularly, my customer base has quadrupled and business is good as my audience is so much bigger! I can highly recommend Paul if you are a maker who needs to sell online and increase their online presence.

Marie Therese King

Marie Therese King Batik Art

Simple Art Marketing

Say Hello!

Have a question? I would love to hear from you.

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